marketing

Everything You Need to Know About Buyer Personas

Do you know about your loyal or ideal consumer? If not, you need to create a buyer persona. A buyer persona represents your ideal customer. It is a composite sketch of your typical customer based on market research and real data about your customers. Knowing who your buyer personas are can better understand their needs, …

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entrepreneur

4 Crucial Aspects of Brand Building over Social Media

While most brands are somewhat aware of the importance of social media in building a brand image, the right way to go about it is still not apparent. Many brands are not able to see the desired results which they want from their social media accounts because they are not using the right strategies. If …

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